Yes, It's a way for businesses to talk directly to you through your email, learn what you like to send better messages, and even sell more stuff.
Here's why it's still working well:
- It's a great deal - You spend $1 and can get back $42.
- You're in control - You don't have to worry about changing rules or other people's platforms.
- It's personal - Businesses can use what they know about you to send messages you're more likely to care about.
With new tech, it's getting even better and staying a key way to reach people for service providers.